About Us
HOW IT STARTED
Founded in 2022 by a passionate beauty and makeup lover, our journey began with a profound love for all things glam.
From my teenage years, I found joy in collecting makeup and cultivated a keen eye for the transformative power of beauty products. In 2020, I completed a lash extension course just before the first wave of COVID-19 had hit Australia. Soon after practicing, I realised it wasn't meant for me but I still loved the lash extension look.
This revelation sparked the concept of Elowen Beauty, a brand committed to providing individuals the means to achieve the captivating allure of lash extensions without having to book an appointment.
Our Values
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Cruelty-Free
At Elowen Beauty, our lashes are made from faux mink. We do not use any real mink for our lashes. Our products including lash adhesive and lip gloss are not testing on animals.
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Quality
We strongly believe in providing quality products. Our lashes are reusable from 15-20 times with proper care (please check each product description for longevity).
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Empowerment
We encourage and empower individuals to express themselves through our brand, regardless of age, gender, or background.
Present Day
Since launching back in 2022, Elowen Beauty has evolved beyond lash extension strip lashes. Including venturing into different strip lash styles, lash tools, accessories and lip-gloss to empower beauty enthusiasts in their makeup journey.
Join us on this exciting journey as we continue to explore, innovate, and celebrate the art of self-expression through make-up. Experience the magic of Elowen Beauty, where every product tells a story of passion, creativity, and cruelty-free beauty.
Love, Natasha
Elowen Beauty Founder