Privacy Policy

Privacy Policy

This Privacy Policy describes how www.elowenbeauty.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact 
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at hello@elowenbeauty.com 

Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

  • Device information
    • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
    • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
    • Disclosure for a business purpose: shared with our processor Shopify.
    • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Order information
    • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
    • Source of collection: collected from you.
    • Disclosure for a business purpose: shared with our processor Shopify.
    • Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.) 
  • Customer support information
    • Purpose of collection:
    • Source of collection:
    • Disclosure for a business purpose:
    • Personal Information collected: 
    • Purpose of collection: to provide customer support.
    • Source of collection: collected from you
    • Disclosure for a business purpose: 
    • Personal Information collected: 

Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Reporting and Analytics
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file. 

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

 Last updated: 18/04/2022

HOW IT STARTED

Founded in 2022 by a passionate beauty and makeup lover, our journey began with a profound love for all things glam.

From my teenage years, I found joy in collecting makeup and cultivated a keen eye for the transformative power of beauty products. In 2020, I completed a lash extension course just before the first wave of COVID-19 had hit Australia. Soon after practicing, I realised it wasn't meant for me but I still loved the lash extension look.

This revelation sparked the concept of Elowen Beauty, a brand committed to providing individuals the means to achieve the captivating allure of lash extensions without having to book an appointment.

  • Cruelty-Free

    At Elowen Beauty, our lashes are made from faux mink. We do not use any real mink for our lashes. Our products including lash adhesive and lip gloss are not testing on animals.

  • Quality

    We strongly believe in providing quality products. Our lashes are reusable from 15-20 times with proper care (please check each product description for longevity).

  • Empowerment

    We encourage and empower individuals to express themselves through our brand, regardless of age, gender, or background.

Present Day

Since launching back in 2022, Elowen Beauty has evolved beyond lash extension strip lashes. Including venturing into different strip lash styles, lash tools, accessories and lip-gloss to empower beauty enthusiasts in their makeup journey.

Join us on this exciting journey as we continue to explore, innovate, and celebrate the art of self-expression through make-up. Experience the magic of Elowen Beauty, where every product tells a story of passion, creativity, and cruelty-free beauty.

Love, Natasha
Elowen Beauty Founder